When we think of creativity, we often think about the craftsmanship of painters, musicians, and writers. But, for creative director Justin "JayNorm" Norman, his journey as a creative professional started with strategic thinking and cracking the code of how people and systems work. His approach of people-first creativity has yielded a path from college dropout to signing a music production deal to becoming one of the most in-demand creative directors in advertising. Today, he gets to blend his passions as Global Creative Director with Spotify and co-founder of music sync service Verse and Hook.